website usability is the key to increasing your conversion rate
As you can conclude from the above stats, improved website usability increases your site sales by improving your website conversion rate.
On the web, website usability is the key to increasing your conversion rate and online profits. Two years ago, website usability and user centered web design were not part of mainstream search engine marketing discussions. Unfortunately, they are missing a goldmine here, as website usability can have as positive effect on a website as quality Search Engine Optimization.

